Online Marketing Overview for the Cash & Membership Chiropractic Office | Online marketing

Because online marketing is a vast universe of promotional opportunities it can also become an equally huge source of confusion for small business owners.Most chiropractors are no different.In a nutshell you should work your online marketing from 3 angles.

Social Media Marketing

Search Engine Optimization (SEO) Marketing

Advertising (Online Ads such as Google Ads) Marketing

Arguably, all 3 approaches have equal importance in the world of marketing your small business online.Social Media MarketingYou are no doubt familiar with social media.It’s comprises the faddish world of sites that allow you to keep up with friends, family and celebrities all while telling everyone about everything going on in your own life – should you choose.Beyond the personal boundaries of social media, the business application can prove quite impactful by simply getting a well-crafted business page set up and driving traffic to it. From there just stay actively engaged with those people and you will accomplish top of mind awareness.Supply valuable and thought provoking content with an occasion self-serving promotion such as an upcoming Patient Appreciation Day.Once you are active on the 4 or 5 most popular social media sites, you may consider a platform such as Hootsuite (Hootsuite.com) that will allow you to post from one place and have it populate onto many social media platforms.SEO MarketingTo break SEO marketing down into its most basic explanation coupled with advice, you want to create links pointing to your website.That simply means you want to create a ton of original content (just like this article is for my website) and put your website URL (address) somewhere in it so that people can click it and land on your site.People landing on your website is called your traffic.The more traffic you get, the cooler the search engines think you are and the more your phone will ring.Marketing with Paid AdsAnother way to get traffic is to pay for it.Using Google as the obvious search engine example, you can run what are called Google Ads using their AdWords campaign function.To do this you simply need a Google account and some time on your hands to learn the basics of how to run ads.There is an art and science to running effective ads but well worth your time spent. My own Express Chiropractic office gets 40% of new patients from online marketing efforts, a percentage of which is well crafted paid ads.Another 40% of my patients come from unsolicited patient referrals. Why do I mention this in an online marketing article? Because if you put out all the time and effort it takes to build and maintain an effective online presence just to have those people come in and not have an incredible experience in your office then all that effort was for nothing.And you are going to need to keep spending money to fill the clinic because your existing patients aren’t helping out.Bottom Line for Cash and Membership PracticesOnline marketing is all about having an even split of ads, social media posts and high quality original content floating around on the web. You will never over market online and especially when the bulk of it is proving valuable information verses self-promotion.This means you and your staff can and should always be marketing during any down time.Whether writing an article, a press release, a social media post or online ad there is more to get done than you could ever possibly keep up with.For the Cash/Membership chiropractic office the focus should largely be on your philosophy about health (Salutogenesis vs Pathogenesis, etc.) and the benefits of care and services you offer (No appointment needed, No insurance needed, etc.) along with occasional promotional information (first visit special, etc.).In other words, how you are different than the typical insurance based chiropractic office. By setting yourself apart, the wellness chiropractic niche in your community can better identify that you are the right chiropractor for them.

How to Protect Your Livestock | livestock

Even ‘seasoned veteran’ farmers are sometimes shocked at the scale of livestock theft they suddenly encounter.One recent theft involved over 700 sheep from a farm, though incredibly the culprits were tracked down and arrested. Much of the flock was returned to the rightful owner.However, much theft of this nature is never resolved and the losses and stresses can be huge for the farmer concerned. So, here are a few tips about how you can help reduce your risks.

Where livestock is inside, make sure your premises are protected with locks and alarms. CCTV and PIR sensors are now very affordable and should also be considered.

There are various forms of animal tagging and identification systems – the specifics may vary depending upon which country and/or state you’re in. Make sure you use them and also consider other non-removable ways of marking your animals to make them easily identifiable. That in itself won’t stop the theft physically but it might deter some thieves who want ‘quick disposal’ afterwards and a limited chance of identification of the animals concerned.

When livestock is outside, don’t make it easy for thieves by leaving things that could be used to help the loading of animals (e.g. loading ramps or some forms of agricultural machinery ) near your perimeters at night. Keep that sort of equipment somewhere central under lock-and-key instead.

If the animals concerned are particularly valuable, prime breeding stock might be an example, then you might wish to consider hidden trackers. These can be almost undetectable and if acted upon promptly by the authorities, the result can be the fast arrest of the thieves.

Work with your neighbours and other farmers in the area to form mutual support groups. Take notes of vehicles and registrations that appear to be strange to the area and ‘hanging around’ for no obvious reason. Contact the police sooner rather than later. They’ll go and check things out and if all is legitimate then fine. If not, it’s a theft prevented. In passing, most police services would far rather prevent crime than detect it after the event, so they won’t worry about the time invested in this sort of prevention.

If you don’t already, keep a dog on your property. OK, it’s perhaps not a viable deterrent for your fields a long way away from your home base but it will be a powerful deterrent to thieves looking to pick up some of your animals that are being held locally. Most livestock thieves REALLY detest dogs.

Don’t travel around your land to a set routine. Surprisingly, many thefts happen not in the dead of night but during broad daylight. If you have a certain routine which means you’re never in XYZ location until late in the evening, then thieves can get to know that and consider the rest of the day to be safe from your arrival. So, deliberately vary your schedule as much as possible.
There is, of course, no sure-fire way to guarantee the safety of your stock but some of the above steps might help.

Advantages of Healthcare IT Solutions | healthcare

The healthcare industry has grown massively in the last decade. This sector continues to be dynamic in both policies and data. Therefore traditional means of managing this massive data is simply impossible.Today, it is mandatory for all healthcare institutions to partner with Healthcare IT Solution providers to create a transparent and reliable platform that is patient-centric. IT companies provide solutions that are easy to implement. These solutions are also compliant with the changing nature of the policies in the healthcare sector.The benefits of a good healthcare system are many. These solutions are beneficial to the payers, providers, care management organizations, pharmas and also government healthcare organizations.The advantages of Healthcare IT solutions include:· An interactive platform for payers and providers: The interactions between the healthcare providers and the payers are transparent and simplified. Benefits coordination, alerts, notifications, appointment scheduling, digitization of medical records and other features allow a better relationship between the healthcare provider and the patient.· Easy integration with Third Party Data Management Systems: Information exchange becomes simplified with solutions that allow integration with Third Party Health Care record systems and also Health Exchanges. With this facility, support is provided for Remote Health Monitoring as well as Home Based Care.· Mobility: With the digitization of data, mobility is extremely important. Healthcare IT solutions allow easy integration with m-health and health devices.· Easy access to data: A dedicated Health Cloud provides a secure system for data and content management. Enrollees gain access to several health care services across the globe while complete security of all data is ensured. The built-in Health Risk Assessment and Diagnosis Decision Support System along with several other Health tools makes healthcare more effective and reliable.· Faster processes: Exchange of data is much faster. In addition to that, processes like claims management and payments become quicker with the digitization of all the data and third-party integration.· Fraud management: By easing the processes of payments and claims management, frauds are averted. Real-time transactions also allow detection of any real-time fraud instantly.· Patient Centric Platforms: These IT healthcare solutions are patient-centric. This means that the data is provided by the patient to ensure better community presence and engagement.There is an option of several novel technologies such as video conferencing and telemedicine services. With this, the vast healthcare industry becomes better connected. The result of this is better communication between several health care providers, accurate healthcare solutions based on the reports of each individual and also a more open relationship between the payer and the provider.