Online Marketing Overview for the Cash & Membership Chiropractic Office | Online marketing

Because online marketing is a vast universe of promotional opportunities it can also become an equally huge source of confusion for small business owners.Most chiropractors are no different.In a nutshell you should work your online marketing from 3 angles.

Social Media Marketing

Search Engine Optimization (SEO) Marketing

Advertising (Online Ads such as Google Ads) Marketing

Arguably, all 3 approaches have equal importance in the world of marketing your small business online.Social Media MarketingYou are no doubt familiar with social media.It’s comprises the faddish world of sites that allow you to keep up with friends, family and celebrities all while telling everyone about everything going on in your own life – should you choose.Beyond the personal boundaries of social media, the business application can prove quite impactful by simply getting a well-crafted business page set up and driving traffic to it. From there just stay actively engaged with those people and you will accomplish top of mind awareness.Supply valuable and thought provoking content with an occasion self-serving promotion such as an upcoming Patient Appreciation Day.Once you are active on the 4 or 5 most popular social media sites, you may consider a platform such as Hootsuite (Hootsuite.com) that will allow you to post from one place and have it populate onto many social media platforms.SEO MarketingTo break SEO marketing down into its most basic explanation coupled with advice, you want to create links pointing to your website.That simply means you want to create a ton of original content (just like this article is for my website) and put your website URL (address) somewhere in it so that people can click it and land on your site.People landing on your website is called your traffic.The more traffic you get, the cooler the search engines think you are and the more your phone will ring.Marketing with Paid AdsAnother way to get traffic is to pay for it.Using Google as the obvious search engine example, you can run what are called Google Ads using their AdWords campaign function.To do this you simply need a Google account and some time on your hands to learn the basics of how to run ads.There is an art and science to running effective ads but well worth your time spent. My own Express Chiropractic office gets 40% of new patients from online marketing efforts, a percentage of which is well crafted paid ads.Another 40% of my patients come from unsolicited patient referrals. Why do I mention this in an online marketing article? Because if you put out all the time and effort it takes to build and maintain an effective online presence just to have those people come in and not have an incredible experience in your office then all that effort was for nothing.And you are going to need to keep spending money to fill the clinic because your existing patients aren’t helping out.Bottom Line for Cash and Membership PracticesOnline marketing is all about having an even split of ads, social media posts and high quality original content floating around on the web. You will never over market online and especially when the bulk of it is proving valuable information verses self-promotion.This means you and your staff can and should always be marketing during any down time.Whether writing an article, a press release, a social media post or online ad there is more to get done than you could ever possibly keep up with.For the Cash/Membership chiropractic office the focus should largely be on your philosophy about health (Salutogenesis vs Pathogenesis, etc.) and the benefits of care and services you offer (No appointment needed, No insurance needed, etc.) along with occasional promotional information (first visit special, etc.).In other words, how you are different than the typical insurance based chiropractic office. By setting yourself apart, the wellness chiropractic niche in your community can better identify that you are the right chiropractor for them.

Healthcare Data Warehouse: Why You Need One? | healthcare

We often hear a lot of questions when we talk about healthcare clinical data warehouse, such as: Is data warehousing in healthcare necessary? How important it is to have a tool like a clinical data warehouse for Hospitals and Medical Centers? Can business intelligence (BI) be the answer for hospitals looking for data-driven improvements and cost reduction? Yes… with new and improved techniques to handle BI and clinical data warehouse you can unlock the value of data and here’s why.In a rapidly transforming healthcare industry, the need for business intelligence (BI) and analytics is perhaps not too difficult to surmise, especially if you look at your organization’s business intelligence strategy in terms of long-term and sustainable clinical data warehouse. You need to ask is: What exactly is my organization’s business intelligence strategy? But regardless of your organization’s answer, the term business intelligence can still no doubt be difficult to define and may have multiple meanings, which leaves organizations wondering where to turn for a solution.Understanding BI and Healthcare Data WarehousingSimply put, data aggregated from different transactional sources of a corporation or health system can be organized, catalogued and structured according to your need. All these huge quantities of data generated from multiple source systems of your organization enables understanding and facilitates informed evidence-based decision making.Data/information generated from both internal and external source systems facilitates population-based queries, research and analysis. Internal data can be from costing or financial systems or electronic health records (EHR) systems or EMR or clinical sources and external data can be from state or federal government. The more you use data, the more you achieve a greater understanding of it and helps you make informed decisions which are intrinsic to any organization’s operating efficiency and cost reduction efforts.Conversely, locating the data you want from the right source can be a time-consuming manual process. People spend a lot of time and effort to gather or compile the desired data from the diverse systems of your organization and finally come up with something that makes sense for your executives to be up to date with the required information. This is where Business Intelligence comes into the picture. It helps in streamlining and scaling the process of converting raw data into meaningful bits of information that enables healthcare managers to take effective decisions and gain better business insight. That’s what BI means.On the whole, business intelligence integrates business, financial and clinical data into an effective data warehouse. In other words, healthcare providers use the data gleaned from these data warehouses to be able to streamline patient care, patient safety and outcomes while also complying with regulations and standards. Using data gleaned from the data warehouse, executives can base their decisions on facts and not merely on intuition.Think of a data warehouse as a large kind of reliable, centralized library of hospital, clinical and financial data and information that can be repeatedly accessed not only for the purpose of information processing or management reporting but also address specific concerns relating to patient safety, patient health outcomes and state or federal government-regulated healthcare reforms implementation.Healthcare delivery is definitely going digital. According to a recent prediction made by Gartner, in the current year the business Intelligence and analytics market is going to touch $16.9 billion (that is £11.6bn), growing at 5.2 per cent. In this context, we can say that the demand for data-driven operational care takes on new urgency.Cloud and Predictive In Healthcare Data WarehousingThrough cloud-based technology: Rather than having information scattered throughout an infrastructure abyss, a cloud-based technology centralizes stored information in turn allowing for speedier access and scalable solutions that can be used or marketed to a variety of practices. There is no need for a highly complex, expensive IT infrastructure and access to numerous features conveniently located at a secured data warehouse facility, thus eliminating the need for a user to be trained on multiple programs. Cloud-based platforms can help your business grow, regardless of its size and type.Through predictive analytics platform: Predictive Analytics component (or standalone option) enables data to be absorbed from diverse source systems. This platform draws patient data from various source systems and condenses that information to identify, analyze, diagnose, and treat according to patient symptoms and history. The predictive analytics framework identifies concrete evidence for successful diagnosis.As far as the technology-specific domain of healthcare, medical claims processing is concerned, advanced analytics tools can help organizations analyze real-time information on their claims. This will ensure that the right information is presented to the right users at the right time. The specialized services can include service offerings in conjunction with medical claims processing, these are application development, product engineering, and essential managed services catering to the key segments of the healthcare ecosystem covering providers, payers, and pharmaceutical companies.Put it all together, healthcare data warehouse with business intelligence are playing a major role in providing customizable dashboards, reports, and application features by creating a user-friendly environment that staff and multi-tier user levels can easily navigate and access the appropriate information in real-time. To be able to tackle the core internal information management issues, data warehousing techniques can help you maneuver all your pertinent data assets, logically and securely, while reducing your spiraling costs.

Real Estate Investing – Using Options to Purchase Property | Real estate

Did you know that by using real estate options you can legally take control of valuable properties to generate quick income with only a small amount of money. Learning to understand and use this valuable technique can be extremely valuable to the success of a new or seasoned real estate investor.In order to take full advantage of this great technique, you only need to understand how the technique works and become familiar with, and follow, your local state laws. Having learned how to use this technique and the law, you will soon be on your way to a great return on your investing efforts.Here are some very important questions concerning real estate options…What is a real estate option? Is that the same as a Lease Option? I thought real estate options were illegal! What are the steps in a real estate option transaction? And – How are options used to purchase real estate at discounted prices?What is a real estate option?A real estate option is a unilateral agreement:Between an optionor (The Seller) and an optionee (The Buyer, for the rest of this article I will refer to them only as the Buyer and Seller)Binding only on the SellerWhere the exclusive, unrestricted, and irrevocable option to purchase is exchanged with the Buyer for valuable considerationThe purchase of the option does not impose any obligation upon the Buyer to exercise the option and or purchase the propertyHowever, the Seller is bound by the agreement to sell the property at the agreed price to the Buyer should the Buyer choose to purchase the property within the option time periodThe elements that must be spelled out in an option agreement are:o Price (consideration) to be paid for the optiono Time-when will the option start and when will it expireo Strike Price-the mutually agreed purchase price or property during the option periodo Other terms and conditions of the option agreementIs a real estate option the same as a Lease Option?Yes and No! The option part of a lease option agreement could be exactly the same as the option agreement we are discussing but the lease option includes a lease for the property.
I thought real estate options were illegal!Real Estate Options of some kind are legal in most free countries in the world. It is the lease part that may cause some legal problems in certain American States. In order to avoid any problems, be sure to consult with a real estate attorney before entering into any real estate agreement.
What are the steps in a real estate option transaction?Here is a step by step overview of an option transaction:1. The Buyer and the Seller enter into an agreementAnd the Buyer pays an option consideration to the Seller The Seller grants the Buyer the exclusive, unrestricted, and irrevocable option to purchase property at a fixed purchase price
during a specified period of time.2. The Buyer eitherSets up a closing and purchases the real estate during the option perio sells the option to another investor or Lets the option expire by not purchasing the property during the option period
How are options used to purchase real estate at discounted prices?Investors may use options to gain control of a property for short time. During that time, the investor can seek out another buyer to sell to for a higher price than the option amount. The profit is the amount of difference in the amount of the option and the sale price.But a more creative use of an option would be to locate a seller having a hard time selling their property. Then convince that seller to sell you an option to purchase but with the right to sublease it immediately. The investor may then rent out the property on a rent to own agreement. This will allow the investor to generate some income while helping their renter get into the position to purchase the property from them at a substantial profit.Options are a great way to tie up property for a small amount of money. Some of the benefits of using options to purchase property are:Saving the closing costs of purchasing and selling the propertySaving the holding costs involved in purchasing a propertySaving the maintenance and many other holding costs of owning a propertySaving time by avoiding the loan process–setting up and going to closingsPutting time to use on more productive efforts like finding more optionsOne other thing to keep in mind is that a real estate option will expire when a Buyer fails to exercise the real estate option within the option period of the agreement. At that point the Buyer will not only lose their control of the property but also their original option payment.